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Journal of Service Research
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Employees’ Willingness to Report Service Complaints

Gil Luria

University of Haifa, gluria{at}univ.haifa.ac.il

Iddo Gal

University of Haifa

Dana Yagil

University of Haifa

This article presents the concept of service workers’ willingness to report service complaints (WRC) and examines frontline workers’ discretion about reporting customer complaints in two qualitative studies and a quantitative study. The qualitative studies conceptualize WRC based on a critical incident technique and interviews with service providers and reveal that service providers practice much discretion in their decision to report both informal and formal complaints, weighing cost/ benefit considerations, customer motivation and complaint justification, and numerous organizational and other factors. The quantitative study examines a preliminary WRC scale and its relationship with several correlates and shows that WRC levels are associated with measures of organizational citizenship behavior, service climate, and empowerment. The discussion examines the contribution of the findings regarding WRC to research on service recovery and improving customer satisfaction and presents managerial implications.

Key Words: customer complaints • service recovery • service climate • empowerment • organizational citizenship behavior

This version was published on November 1, 2009

Journal of Service Research, Vol. 12, No. 2, 156-174 (2009)
DOI: 10.1177/1094670509344214


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