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Journal of Service Research
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Innovation Strategy and the Impact of a Composite Model of Service Product Development on Performance

Frank M. Hull

Arizona State University

This article investigates how the magnitude of innovation strategy moderates the impact of a model of product development on performance in 62 large service enterprises. The model includes a strategy of fast-paced development cycles and an organization core of three sets of practices dealing with organization, processes, and tools. Results for services are compared with findings in goods industries.

Key Words: innovation • new service development • concurrency • organization theory • organization design

Journal of Service Research, Vol. 7, No. 2, 167-180 (2004)
DOI: 10.1177/1094670504268452
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A. B. Eisingerich, G. Rubera, and M. Seifert
Managing Service Innovation and Interorganizational Relationships for Firm Performance: To Commit or Diversify?
Journal of Service Research, May 1, 2009; 11(4): 344 - 356.
[Abstract] [PDF]