Aimee L. Drolet and Donald G. Morrison

Do We Really Need Multiple-Item Measures in Service Research?
Journal of Service Research 2001 3: 196-204. [Abstract] [PDF] [References]  

James H. Drew, D. R. Mani, Andrew L. Betz, and Piew Datta

Targeting Customers with Statistical and Data-Mining Techniques
Journal of Service Research 2001 3: 205-219. [Abstract] [PDF] [References]  

Allard C. R. van Riel, Jos Lemmink, and Hans Ouwersloot

Consumer Evaluations of Service Brand Extensions
Journal of Service Research 2001 3: 220-231. [Abstract] [PDF] [References]  

Sajeev Varki and Mark Colgate

The Role of Price Perceptions in an Integrated Model of Behavioral Intentions
Journal of Service Research 2001 3: 232-240. [Abstract] [PDF] [References]  

Michael K. Brady and J. Joseph Cronin Jr.

Customer Orientation: Effects on Customer Service Perceptions and Outcome Behaviors
Journal of Service Research 2001 3: 241-251. [Abstract] [PDF] [References]  

Peter K. Mills and Gerardo R. Ungson

Internal Market Structures: Substitutes for Hierarchies
Journal of Service Research 2001 3: 252-264. [Abstract] [PDF] [References]  

Marcel van Birgelen, Ko de Ruyter, and Martin Wetzels

What Makes Service Research Centers Effective?
Journal of Service Research 2001 3: 265-273. [Abstract] [PDF] [References]  

Erratum
Journal of Service Research 2001 3: 274. [PDF]  

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