John E. Hogan, Katherine N. Lemon, and Roland T. Rust

Customer Equity Management: Charting New Directions for the Future of Marketing
Journal of Service Research 2002 5: 4-12. [Abstract] [PDF] [References]  

Tim Ambler, C. B. Bhattacharya, Julie Edell, Kevin Lane Keller, Katherine N. Lemon, and Vikas Mittal

Relating Brandand Customer Perspectives on Marketing Management
Journal of Service Research 2002 5: 13-25. [Abstract] [PDF] [References]  

John E. Hogan, Donald R. Lehmann, Maria Merino, Rajendra K. Srivastava, Jacquelyn S. Thomas, and Peter C. Verhoef

Linking Customer Assets to Financial Performance
Journal of Service Research 2002 5: 26-38. [Abstract] [PDF] [References]  

Paul D. Berger, Ruth N. Bolton, Douglas Bowman, Elten Briggs, V. Kumar, A. Parasuraman, and Creed Terry

Marketing Actions and the Value of Customer Assets: A Framework for Customer Asset Management
Journal of Service Research 2002 5: 39-54. [Abstract] [PDF] [References]  

Piyush Kumar

The Impact of Performance, Cost, and Competitive Considerations on the Relationship between Satisfaction and Repurchase Intent in Business Markets
Journal of Service Research 2002 5: 55-68. [Abstract] [PDF] [References]  

Barak Libai, Das Narayandas, and Clive Humby

Toward an Individual Customer Profitability Model: A Segment-Based Approach
Journal of Service Research 2002 5: 69-76. [Abstract] [PDF] [References]  

David Bell, John Deighton, Werner J. Reinartz, Roland T. Rust, and Gordon Swartz

Seven Barriers to Customer Equity Management
Journal of Service Research 2002 5: 77-85. [Abstract] [PDF] [References]  

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