Journal of Service Research -- Table of Contents (August 1 2004, 7 [1])

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Contents: August 1 2004, Volume 7, No. 1 [Index by Author] Other Issues:

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Gila E. Fruchter and Z. John Zhang: Dynamic Targeted Promotions: A Customer Retention and Acquisition Perspective
Journal of Service Research 2004 7: 3-19. [Abstract] [PDF] [References]

Christopher Lovelock and Evert Gummesson: Whither Services Marketing?: In Search of a New Paradigm and Fresh Perspectives
Journal of Service Research 2004 7: 20-41. [Abstract] [PDF] [References]

Nikos Tsikriktsis: A Technology Readiness-Based Taxonomy of Customers: A Replication and Extension
Journal of Service Research 2004 7: 42-52. [Abstract] [PDF] [References]

Peter C. Verhoef, Gerrit Antonides, and Arnoud N. de Hoog: Service Encounters as a Sequence of Events: The Importance of Peak Experiences
Journal of Service Research 2004 7: 53-64. [Abstract] [PDF] [References]

Dwayne D. Gremler: The Critical Incident Technique in Service Research
Journal of Service Research 2004 7: 65-89. [Abstract] [PDF] [References]

Víctor Iglesias: Preconceptions about Service: How Much Do they Influence Quality Evaluations?
Journal of Service Research 2004 7: 90-103. [Abstract] [PDF] [References]

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