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The 50 Most-Frequently Read Articles
in Journal of Service Research during July 2008 -- updated monthly
Most-read rankings are recalculated at the beginning of the month and are based on full-text and pdf views.
| 1. |
Sunil Gupta, Dominique Hanssens, Bruce Hardie, Wiliam Kahn, V. Kumar, Nathaniel Lin, Nalini Ravishanker, S. Sriram |
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Modeling Customer Lifetime Value |
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Nov 01, 2006; 9: 139-155.
(In "Article")
[Abstract]
[PDF]
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| 2. |
V. Kumar, Katherine N. Lemon, A. Parasuraman |
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Managing Customers for Value: An Overview and Research Agenda |
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Nov 01, 2006; 9: 87-94.
(In "Article")
[Abstract]
[PDF]
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| 3. |
Scott A. Neslin, Dhruv Grewal, Robert Leghorn, Venkatesh Shankar, Marije L. Teerling, Jacquelyn S. Thomas, Peter C. Verhoef |
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Challenges and Opportunities in Multichannel Customer Management |
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Nov 01, 2006; 9: 95-112.
(In "Article")
[Abstract]
[PDF]
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| 4. |
B. Ramaseshan, David Bejou, Subhash C. Jain, Charlotte Mason, Joseph Pancras |
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Issues and Perspectives in Global Customer Relationship Management |
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Nov 01, 2006; 9: 195-207.
(In "Article")
[Abstract]
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| 5. |
Robert P. Leone, Vithala R. Rao, Kevin Lane Keller, Anita Man Luo, Leigh McAlister, Rajendra Srivastava |
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Linking Brand Equity to Customer Equity |
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Nov 01, 2006; 9: 125-138.
(In "Article")
[Abstract]
[PDF]
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Last Updated: 08/03/2008 20:51:35
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