|
Sign In to gain access to subscriptions and/or personal tools.
|
The 50 Most-Frequently Read Articles
in Journal of Service Research during October 2009 -- updated monthly
Most-read rankings are recalculated at the beginning of the month and are based on full-text and pdf views.
| 1. |
Christopher Lovelock, Evert Gummesson |
 |
|
Whither Services Marketing?: In Search of a New Paradigm and Fresh Perspectives |
|
|
Aug 01, 2004; 7: 20-41.
(In "Article")
[Abstract]
[PDF]
|
|
|
| |
| 2. |
Stephen L. Vargo, Robert F. Lusch |
|
|
The Four Service Marketing Myths: Remnants of a Goods-Based, Manufacturing Model |
|
|
May 01, 2004; 6: 324-335.
(In "Article")
[Abstract]
[PDF]
|
|
|
| |
| 3. |
Ja-Shen Chen, Hung Tai Tsou, Astrid Ya-Hui Huang |
|
|
Service Delivery Innovation: Antecedents and Impact on Firm Performance |
|
|
Aug 01, 2009; 12: 36-55.
(In "Article")
[Abstract]
[PDF]
|
|
|
| |
| 4. |
Shannon Anderson, Lisa Klein Pearo, Sally K. Widener |
|
|
Drivers of Service Satisfaction: Linking Customer Satisfaction to the Service Concept and Customer Characteristics |
|
|
May 01, 2008; 10: 365-381.
(In "Article")
[Abstract]
[PDF]
|
|
|
| |
| 5. |
Robert P. Leone, Vithala R. Rao, Kevin Lane Keller, Anita Man Luo, Leigh McAlister, Rajendra Srivastava |
|
|
Linking Brand Equity to Customer Equity |
|
|
Nov 01, 2006; 9: 125-138.
(In "Article")
[Abstract]
[PDF]
|
|
|
| |
|
[Next 5 Articles]
|
 = from the current issue
Subscribe to Most Read feed
Last Updated: 11/10/2009 10:54:24
|
|
