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1.	Denish Shah, Roland T. Rust, A. Parasuraman, Richard Staelin, George S. Day
		The Path to Customer Centricity
		Nov 01, 2006; 9: 113-124. (In "Article")   [Abstract]     [PDF]
2.	Timothy Bohling, Douglas Bowman, Steve LaValle, Vikas Mittal, Das Narayandas, Girish Ramani, Rajan Varadarajan
		CRM Implementation: Effectiveness Issues and Insights
		Nov 01, 2006; 9: 184-194. (In "Article")   [Abstract]     [PDF]
3.	Christopher Lovelock, Evert Gummesson
		Whither Services Marketing?: In Search of a New Paradigm and Fresh Perspectives
		Aug 01, 2004; 7: 20-41. (In "Article")   [Abstract]     [PDF]
4.	Peter J. Danaher, Denise M. Conroy, Janet R. McColl-Kennedy
		Who Wants a Relationship Anyway?: Conditions When Consumers Expect a Relationship With Their Service Provider
		Aug 01, 2008; 11: 43-62. (In "Article")   [Abstract]     [PDF]
5.	Ja-Shen Chen, Hung Tai Tsou, Astrid Ya-Hui Huang
		Service Delivery Innovation: Antecedents and Impact on Firm Performance
		Aug 01, 2009; 12: 36-55. (In "Article")   [Abstract]     [PDF]
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Last Updated: 10/13/2009 08:58:11