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The 50 Most-Frequently Read Articles
in Journal of Service Research during October 2009 -- updated monthly
Most-read rankings are recalculated at the beginning of the month and are based on full-text and pdf views.
| 6. |
Mirella Kleijnen, Annouk Lievens, Ko de Ruyter, Martin Wetzels |
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Knowledge Creation Through Mobile Social Networks and Its Impact on Intentions to Use Innovative Mobile Services |
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Aug 01, 2009; 12: 15-35.
(In "Article")
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| 7. |
Yolanda Polo, F. Javier Sesé |
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How to Make Switching Costly: The Role of Marketing and Relationship Characteristics |
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Nov 01, 2009; 12: 119-137.
(In "Article")
[Abstract]
[PDF]
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| 8. |
Robert J. Kwortnik, Gary M. Thompson |
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Unifying Service Marketing and Operations With Service Experience Management |
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May 01, 2009; 11: 389-406.
(In "Article")
[Abstract]
[PDF]
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| 9. |
Koen Pauwels, Tim Ambler, Bruce H. Clark, Pat LaPointe, David Reibstein, Bernd Skiera, Berend Wierenga, Thorsten Wiesel |
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Dashboards as a Service: Why, What, How, and What Research Is Needed? |
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Nov 01, 2009; 12: 175-189.
(In "Article")
[Abstract]
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| 10. |
Denish Shah, Roland T. Rust, A. Parasuraman, Richard Staelin, George S. Day |
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The Path to Customer Centricity |
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Nov 01, 2006; 9: 113-124.
(In "Article")
[Abstract]
[PDF]
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Last Updated: 11/10/2009 10:54:24
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