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Journal of Service Research
The 50 Most-Frequently Read Articles
in Journal of Service Research during October 2009 -- updated monthly

Most-read rankings are recalculated at the beginning of the month and are based on full-text and pdf views.

6.  Mirella Kleijnen, Annouk Lievens, Ko de Ruyter, Martin Wetzels
  Knowledge Creation Through Mobile Social Networks and Its Impact on Intentions to Use Innovative Mobile Services
  Aug 01, 2009; 12: 15-35.
(In "Article")   [Abstract]     [PDF]
 
7.  Yolanda Polo, F. Javier Sesé
  How to Make Switching Costly: The Role of Marketing and Relationship Characteristics
 Current issue Nov 01, 2009; 12: 119-137.
(In "Article")   [Abstract]     [PDF]
 
8.  Robert J. Kwortnik, Gary M. Thompson
  Unifying Service Marketing and Operations With Service Experience Management
  May 01, 2009; 11: 389-406.
(In "Article")   [Abstract]     [PDF]
 
9.  Koen Pauwels, Tim Ambler, Bruce H. Clark, Pat LaPointe, David Reibstein, Bernd Skiera, Berend Wierenga, Thorsten Wiesel
  Dashboards as a Service: Why, What, How, and What Research Is Needed?
 Current issue Nov 01, 2009; 12: 175-189.
(In "Article")   [Abstract]     [PDF]
 
10.  Denish Shah, Roland T. Rust, A. Parasuraman, Richard Staelin, George S. Day
  The Path to Customer Centricity
  Nov 01, 2006; 9: 113-124.
(In "Article")   [Abstract]     [PDF]
 
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Last Updated: 11/10/2009 10:54:24